2017-11-11 / Viewpoints

Especially today, newspapers matter

BY MARK COHEN

(Mark Cohen is president of the Pennsylvania News Media Association.)

Another National Newspaper Week has come and gone. It is a time to celebrate the impact newspapers have on their communities and to recognize the dedicated individuals who work diligently so that you, the reader, receive the news and information that you want and need.

A free press is more important than ever, and newspapers have always been at the forefront of serving our communities.

No medium works harder than newspapers to provide you with credible information about what matters most to you -- news about local people, local government, local happenings and local businesses -- all rounded up and presented by members of your local community.

These journalists are your friends, your family and your neighbors, and they care about what you care about — from the reporters and editors who gather news, write stories and verify sources so the news you read is accurate to those in advertising who help local merchants promote their goods and services so you can plan your shopping.

So also are the men and women who lay out the paper and keep the printing presses running, who update digital information to keep your news ready when you are, who deliver the paper who ensure that you stay on top of the news. We are grateful for all that they do for us.

In this era of increasing media consolidation and fragmentation, we are pleased to say that the number of Pennsylvania’s print-based publications has not changed much in the past 10 years.

Pennsylvania newspapers maintain very strong readership, with nearly eight in 10 Pennsylvania adults reading a newspaper, in print or online, each week.

The Pennsylvania News Media Association represents Pennsylvania’s news media organizations, including 76 daily newspapers, more than 175 non-daily publications, college newspapers, business journals and a number of online-only news sites.

As we observe National Newspaper Week, we would like to acknowledge and thank everyone who helps produce the “daily miracle” that informs and inspires us, as well as the loyal readers who validate the importance of this work by engaging with, and subscribing to, these news publications.

We appreciate your continued support of the fourth estate. We are proud to serve our local communities and are excited about our future.

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